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I am a multidisciplinary artist who is passionate about visual communication and new age advertising. My creative journey started with McCann Delhi and I have had pit stops at Ogilvy Gurgaon, Grey Singapore and W+K Delhi (as a Creative Director). I have worked on brands such as Vodafone, Google, Microsoft, Amazon, Amazon Prime, Flipkart, Audi, Spicejet, GSK, J&J, Perfetti van Melle, DBS and Coca Cola to name a few. I have more than 70 advertising awards & accolades including multiple Cannes Lions, Webby Awards, Spikes Asia, Kyoorius D&AD, Clio, Adfest, Communication Arts, One Show, and a Grand Prix at New York Fest’s Global Awards.

I have dabbled in Street Art, Calligraphy projects and Ad Film Direction. I am also passionate about contemporizing my mother tongue Urdu and I have built a huge community @ishqurdu on Facebook & Instagram.

I am currently working at Facebook as a Creative Strategist where my latest fascination is to fuse technology and creativity to create a new idiom of communication.

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